The Everything® Guide to Mobile Apps by Peggy Anne Salz & Jennifer Moranz

Author:Peggy Anne Salz & Jennifer Moranz [Salz, Peggy Anne; Moranz, Jennifer]
Language: eng
Format: epub
ISBN: 9781440555343
Publisher: Adams Media
Published: 2013-07-15T00:00:00+00:00

Understand and Harness Momentum

Many of the top download charts are really based on momentum, rather than sheer number of downloads. This is because app charts look at what apps users have been downloading over the past twenty-four hours, week, or another period of time, in an attempt to remain fresh and fully up-to-date.

If you want to ride that wave, then you have to get ahead of that momentum. Some developers tried to upload a new version every six weeks to always be displayed in the “new” sections—but this loophole didn’t last long. Instead, work toward a big burst or spike in downloads over a few days, with the aim of achieving extraordinary downloads for three days, then waking up with a much-improved rank on the fourth.

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